At Voxlab Media, we believe that everyone deserves access to video content through high-quality accessibility services. This was the driving force behind the founding of the agency. We’re committed to providing top quality translation services, all while being respectful of the original, but also true to the target language culture, so that both native and foreign audiences can equally enjoy content.
If you are trying to reach new global audiences and you care about their viewing experience, you are at the right place. Our team of audiovisual translation professionals are ready to take on your project.
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Why get professional subtitling services
Did you know that YouTube estimates that more than 60% of a channel’s views comes from outside its country of origin? (Reuters, 2015)
You already put your heart and soul into producing your content by giving it your own style and that personal touch your viewers love with one goal: to get as many subscribers as possible. And sure, YouTube offers free, automatically generated subtitles, so why bother hiring professional subtitling services at all?
Unfortunately, automatic subtitles make the viewer’s experience unpleasant and complicated, which can make them go away. Our professional subtitlers and captioners are trained to seamlessly integrate subtitles to your content by typing and timing them perfectly, making those new audiences love it as much.
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The benefits of subtitles
Subtitles and captions add great value to your content by helping all kinds of audiences gain access to it, whether it’s non-natives, second language learners or the deaf and hard of hearing.
Some of their benefits are:
● Enhanced comprehension. Audiences can better understand what’s being said, whether it’s in their own language or in a foreign one.
● Most videos are watched on mute. 85% of videos on Facebook are watched on mute. In addition, statistics show that video posts have a 135% higher reach than ordinary photos or pictures. So, captions and subtitles increase viewership, accessibility and reach.
● Improved SEO. A website’s ranking improves depending on the time spent by those watching videos online. Google indexes captions that are added to videos before they are published.
● Increased accessibility. According to the World Health Organization, 5% of the world’s population has a hearing impairment, which equals around 466 million people (432 million adults and 34 million children). Captions grant access to content to the deaf and hard of hearing.
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